Fortune | Miami real estate and preconstruction news
March, 26 2014

MIami, FL: Jade Signature?'s movie experience room featured on The Miami Herald
High-tech sales centers turn imagination into reality for today’s home and condo buyers. Step into a sales center at one of dozens of new real estate projects scattered throughout South Florida, and you enter a brightly lit, make-believe world of staggering views and designer interiors — often even before a shovel digs into the ground. And forget a printed brochure. Today’s marketing tools are all ultra-high-tech. Expect: Tablet touch-screens that allow buyers to stand on a vacant home site and see a floor plan unfold, complete with an outfitted kitchen and furniture layout. A three-dimensional, animated film that takes the viewer on a walk through the marble-clad lobby and into the units of a condo tower yet to be built. A 10-foot-tall light wall that mimics the exact waterfront view from a future apartment window. “Let’s face it, we’re selling the dream,” said Edgardo Defortuna, president and chief executive of Fortune International, seated in the “experience room” in Jade Signature’s glossy new sales center. A full-screen movie — available in five languages — shows 3D animation, putting the viewer inside the futurist 192-unit tower. Designed by Herzog & de Meuron, the tower features pre-construction condos with prices ranging from $1.7 million to $26 million. Read complete story here:
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